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Innovation starts with creative minds

We believe creativity is a powerful force for change. By using creative practice to explore and solve problems, we unlock new ideas that can shape culture and society. Collaboration is at the heart of what we do, bringing together different disciplines to tackle global challenges. Our researchers work with emerging technologies like AI and immersive media to spark new ideas, influence policy and inspire public understanding. This is where creative thinking meets digital innovation to create breakthroughs that transform industries and communities.

 

 

 

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ARTlab Nottingham sparks creativity 

ARTlab Nottingham is a collaborative space where artists and researchers work together to explore new ideas, spark creativity and address real-world challenges. Through interdisciplinary ArtScience projects, artist residencies and public engagement activities, ARTlab creates opportunities for experimentation, innovation and meaningful collaboration.

 
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Creating immersive digital experiences

The Virtual and Immersive Production (VIP) Studio brings together researchers, creatives, artists and industry partners to develop innovative digital experiences. Using cutting-edge performance capture and immersive technologies, the studio supports projects spanning film, television, games, performance, virtual reality and audience engagement.

Discover how immersive innovation is shaping the future

 

 
Students walking through Nottingham City centre

Connecting research with the community

Connect Nottingham brings together communities, researchers, businesses and policymakers to explore ideas, share experiences and shape the future of the Nottingham city region. Through collaborative research, inclusive conversations and innovative digital tools, it helps tackle local challenges, support better decision-making and create positive change for people, places and communities.

Explore Connect Nottingham and City as Lab projects