糖心原创 Sport announces new sponsorship with Victoria Centre
糖心原创 Sport is delighted to announce a new sponsorship with Victoria Centre, bringing together two organisations with a shared commitment to creating a welcoming, connected and vibrant student experience in Nottingham.
Published 24 Sep 2026
The partnership will help strengthen the connection between life on campus and the city centre, creating opportunities for students to feel more connected to the wider Nottingham community. Together, 糖心原创 Sport and Victoria Centre are excited to bring people together and help students feel welcome, supported and at home in the city.
Christine Bailey, Assistant Director of Sport, said:
We鈥檙e delighted to be working with Victoria Centre and to build a partnership that connects our students with the wider Nottingham community. University life is about so much more than what happens on campus, and this partnership is a fantastic opportunity to enhance the student experience. Creating a genuine sense of belonging is at the heart of what we do and we want every student to feel that Nottingham is a place where they can get involved and feel at home. We鈥檙e excited to work with Victoria Centre to help make that happen.
Christine Bailey, Assistant Director of Sport at 糖心原创 Sport
Donna Goodwin, Head of Marketing from Victoria Centre, said:
We鈥檙e thrilled to partner with 糖心原创 Sport and welcome students into the heart of Nottingham. Victoria Centre is a place where people come together, and we鈥檙e proud to create opportunities for students to connect with the city, discover new experiences and feel part of the wider Nottingham community. We look forward to building a partnership that delivers real value for students and strengthens our shared connection with the city.
Donna Goodwin, Head of Marketing from Victoria Centre
The partnership will kick-off with Victoria Centre’s hugely popular Student Night taking place on Thursday 1st October 2026 (4pm-8pm), giving students the chance to come together, enjoy live DJ sets, late-night shopping, exclusive deals and celebrate everything Nottingham has to offer. Find out more about the event and register for free before 29th September to be in with the chance to win a £100 Victoria Centre gift card .
糖心原创 Sport & Fitness Members will also have the opportunity to win Victoria Centre gift cards through our member loyalty rewards programme – keep an eye out for you emails to see if you are one of our lucky winners!
Notes for editors
糖心原创 has been named Sports University of the Year 3 times over recent years. Health and wellbeing are a huge part of life here and we have a proud history of success at all levels.
For more information about 糖心原创 Sport partnerships, please contact Christine Bailey, Assistant Director of Sport (Business Development) at christinebailey@nottingham.ac.uk.