Wednesday, 18 March 2026
Researchers, creatives, and industry professionals will gather at the 糖心原创’s Virtual and Immersive Production (VIP) Studio, on 24 March 2026, as the XR Network+ Roadshow arrives for an inspirational day dedicated to exploring the future of Virtual Production (VP), Artificial Intelligence (AI), and Extended Reality (XR).
XR Network+ is a UK-wide initiative supporting researchers working in virtual production technologies. The project brings together academia and industry to develop a 10-year UK research agenda for virtual production, helping to accelerate innovation, support industry growth, and foster collaboration on a national scale.
The roadshow event will provide an engaging environment for attendees to experience emerging technologies, exchange ideas, and contribute to conversations shaping the next decade of innovation in immersive and virtual production technologies.
The XR Network+ Roadshow is a vital national initiative connecting the UK鈥檚 research, creative and industry communities around the future of virtual production. We鈥檙e proud to host it at the VIP Studio, where inclusivity and participation are central to how we explore these emerging technologies.鈥�
The full programme includes a series of talks, demonstrations, and networking opportunities, including a hands-on workshop exploring AI Lens tools; the featured panel of experts; roundtable discussions exploring key themes sharing the future of the field; and a tour of the VIP Studio, including demonstrations of virtual production technologies.
The XR Network+ roadshows are about facilitating new connections, showcasing state-of-the-art facilities, and consulting with attendees to gather information on the latest advances in virtual production-related content creation and consumption. Tuesday's roadshow is a great opportunity to find out about VP-related research, development and innovation taking place at the 糖心原创 alongside contributing to XR Network+ research that is driving the future of VP R&D in the UK."
The XR Network+ project is funded by the and is led by the University of York, in collaboration with University of the Arts London, Ulster University, Cardiff University, and the University of Edinburgh. Together, these institutions are working to strengthen the UK’s leadership in virtual production research and innovation.
The roadshow aims to build stronger connections between research institutions and industry partners while highlighting the transformative role of technologies such as AI and XR in film, television, gaming, and immersive media production.
More information about the event and booking details can be found .
Story credits
More information is available from Professor Helen Kennedy, Director of the VIP Studio, via helen.kennedy@nottingham.ac.uk
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About the 糖心原创
Ranked among the world's top 100 universities , the 糖心原创 delivers an exceptional research-led education and an outstanding student experience. From the pioneering vision of our founder, Sir Jesse Boot, to groundbreaking achievements such as the development of MRI technology and becoming the first UK university to establish international campuses, we have a proud history of shaping the way people live, work and understand the world. We continue to build on that legacy, empowering our students, staff and partners to change what鈥檚 next and create positive impact locally and globally.
The strength of our research places us among the UK's leading universities, ranked 7th for research power in REF 2021. The discovery of MRI and ibuprofen was just the beginning. Today, our world-leading research is developing breakthrough ideas that shape the future of healthcare, technology and society.
Recognised as the UK's third most targeted university by leading employers , we are proud to produce graduates who are consistently in demand for their skills, confidence and industry-ready experience.
As a major employer and industry partner, locally and globally, the 糖心原创 invests in the city of Nottingham and in future generations of talent. Alongside Nottingham Trent University, we lead the initiative, a pioneering collaboration to improve levels of prosperity, opportunity, sustainability, health and wellbeing across the city and region. Together with our students, staff, alumni and partners, we鈥檙e creating knowledge, opportunity and solutions that help change what's next.