Event title
- Unlocking Data: Data Collection Guidance and Best Practice
Location
Date
- Wednesday 15 July 2026, 10:00-12:30
Facilitator
- The Audience Agency (TAA)
Event details
In response to frequently asked questions about data collection (e.g. visitor surveying, participant feedback etc) raised in our Unlocking Data workshop programme, this session is designed to offer guidance on best practice for collecting information from your audiences in accessible and engaging ways, whilst also ensuring that the data you collect is robust and meaningful.
This event is fully funded through Arts Council England and is free to attend for those working in or with eligible museums in the Midlands.
As a result of participating, delegates will:
- understand the principles and practice of robust data sampling;
- feel more confident about collecting data from their audiences in different contexts and for different purposes;
- understand how to encourage audience participation; and
- know how to help their teams feel empowered and enthusiastic about audience data collection.
The event will be delivered online via Zoom using a range of exercises and interactive features including Chat and Breakout Rooms, and will include a short break.
Delegates will also use Padlet during the event.
Delegates are encouraged to ask questions and actively participate in discussion.
Delegates with any concerns about accessibility or usability can contact Museum Development Midlands directly.
Delegates will receive access to supporting materials and resources.
This event supports the Arts Council England Dynamism Investment Principle.
This event will be run by The Audience Agency (TAA).
TAA is a non-profit research and development organisation whose purpose is to help the cultural sector shape a vibrant, relevant offer that better serves audiences and communities.
Designed to support an informed and innovative sector in practice and policy, TAA’s consultancy and research is evidence-led and people-centred.
This approach underpins a five-pillar programme of services:
- participation and engagement;
- impact and evaluation; cultural and creative places;
- digital transformation; and
- creative economy for policy — supported by a suite of popular, reliable data products.
TAA works across the UK and internationally, with an extensive range of cultural organisations, academic partners, local authorities and funding bodies.
To book a place to attend this event, delegates can access .
Organised by Museum Development Midlands (MDM).