糖心原创

Department of Cultural, Media and Visual Studies

 

 

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Paul Grainge

Professor of Film and Television Studies, Faculty of Arts

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Expertise Summary

My research concentrates on contemporary film, television and digital media culture. I have written extensively on branding and promotion in media industries, including the books Brand Hollywood (Routledge, 2008), Ephemeral Media (British Film Institute, 2011) and Promotional Screen Industries (co-authored with Catherine Johnson, Routledge, 2015).

In recent years, my leadership roles have focused on place-based, community engaged research and knowledge exchange. I am currently Academic Director of City as Lab, a creative engine for place-led research using digital and data innovation. This initiative connects researchers with the people, places and policymakers of the Nottingham city region.

Between 2016-2020, I was Director of the AHRC (M4C), bringing together eight universities across the Midlands to support the development of the next generation of arts and humanities doctoral researchers. I have also been a lead for the which is pioneering civic doctoral education in the place context of the East Midlands.

In national terms, I have been a member of the AHRC Advisory Board (2021-2025) and chaired funding panels for major AHRC investments in Creative and Digital (Xrtists) and Doctoral Futures (Landscape Award Regional Hubs).

I have served on the editorial board of top-ranked international journals including Cinema Journal, Screen, and Memory Studies.

My recent publications include (see publication tab for full list)

Promotional Screen Industries: Amazon.co.uk: Grainge, Paul: Books

Books:

  • (Edinburgh University Press, 2022)
  • (co-authored with Catherine Johnson) (Routledge, 2015), translated into Italian, Industrie Della Promozione E Schermi Digitali (2018)
  • (editor) (BFI, 2011)
  • (Routledge, 2008)
  • (co-author) (Edinburgh University Press, 2007)
  • (Praeger 2002)

TV and Cars

Teaching Summary

In past years, I have taught modules including Understanding the Cultural Industries, Film History, The New Hollywood, and Researching Culture, Film and Media. In designing Understanding the Cultural… read more

Research Summary

My research since the late 2000s has explored the promotional screen industries in a period of digital transformation. This emerged from an AHRC 'Beyond Text' workshop on 'ephemeral media' (2009)… read more

Recent Publications

  • 2022. Edinburgh University Press. (In Press.)
  • PAUL GRAINGE, 2021. . In: PAUL MCDONALD, ed., The Routledge Companion to Media Industries Routledge. 363-371
  • 2020. Anticipating the Reboot: Teasing Top Gun 2. In: DANIEL HERBERT, ed., Film Reboots Edinburgh University Press. 205-218
  • PAUL GRAINGE and CATHERINE JOHNSON, 2018. Screen. 59(1), 2

In past years, I have taught modules including Understanding the Cultural Industries, Film History, The New Hollywood, and Researching Culture, Film and Media. In designing Understanding the Cultural Industries, I have been keen for students to reflect on the complex workings of the film and television industry: from the role of advertising and the rise of market research to issues surrounding copyright, media convergence and creative labour. This has culminated in students devising and pitching their own 'transmedia franchise,' a group project designed to provide hands-on experience of the dynamics and challenges of work in the media industries. This model of theoretical and applied learning, tapping the creativity of students, has been extremely rewarding and has produced some highly innovative film and TV ideas.

Current Research

My research since the late 2000s has explored the promotional screen industries in a period of digital transformation. This emerged from an AHRC 'Beyond Text' workshop on '' (2009) that examined the role of promotional media such as logos, promos, idents, apps and trailers. The workshop led to a long-standing collaboration with the UK's leading broadcast design company Red Bee Media, and to an AHRC Follow-On Fund project (with Catherine Johnson) titled 'TV and Digital Promotion: Agile Strategies for a New Media Ecology.' This project explored how companies specializing in brand communication and promotional design are developing strategies to 'connect viewers to content' in a multiplatform world. Our work with Red Bee formed the basis of an REF2014 impact case study which became an (see future research for more details)

I have published a book with Cathy Johnson based on this research titled Promotional Screen Industries (Routledge, 2015). This has informed workshops and consultancy with local SMEs on '' as part of the 糖心原创's award-winning 'Arts into Business' programme

For blogs on promotional and videographic practice, see contributions in Antenna on , in Flow on , and on YouTube,

Future Research

More recently, I have written the first book in the new 'TV and ...' series for Edinburgh University Press, edited by Karen Lury and Amy Holdsworth. looks beyond questions of speed, spoilers and cylinders to explore the small screen intimacy of cars - the way people interact, sing and dwell in the habitat of automobiles. Considering the industrial, cultural and aesthetic relation between TV and cars, I examine how comedy entertainment such as sitcoms, talk shows, web series and vlogs have been drawn to the practice of 'passengering'.

  • 2022. Edinburgh University Press. (In Press.)
  • PAUL GRAINGE, 2021. . In: PAUL MCDONALD, ed., The Routledge Companion to Media Industries Routledge. 363-371
  • 2020. Anticipating the Reboot: Teasing Top Gun 2. In: DANIEL HERBERT, ed., Film Reboots Edinburgh University Press. 205-218
  • PAUL GRAINGE and CATHERINE JOHNSON, 2018. Screen. 59(1), 2
  • PAUL GRAINGE, 2017. Critical Studies in Media Communication.
  • PAUL GRAINGE, 2017. Critical Studies in Television. 12(2), 139-155
  • PAUL GRAINGE and CATHERINE JOHNSON, 2015. Promotional screen industries New York ; Routledge.
  • CATHERINE JOHNSON and PAUL GRAINGE, 2015. . In: MIRANDA BANKS, BRIDGET CONOR and VICKI MAYER, eds., Production Studies, the sequel!: Cultural Studies of Global Media Industries Routledge. 46-58
  • PAUL GRAINGE and CATHERINE JOHNSON, 2015. Arts and the Market. 5(2), 126-138
  • GRAINGE, P., 2012. International Journal of Cultural Studies. 15(2), 165-180
  • GRAINGE, P., ed., 2011. British Film Institute.
  • GRAINGE, P., 2011. Introduction: Ephemeral Media. In: GRAINGE, P., ed., Ephemeral Media: transitory screen culture from television to YouTube BFI. 1-19
  • PAUL GRAINGE, 2011. TV Promotion and Broadcast Design: An Interview with Charlie Mawer. In: PAUL GRAINGE, ed., Ephemeral Media: Transitory Screen Culture from Television to YouTube London: BFI. 87-101
  • GRAINGE, P., 2010. Media, Culture & Society. 32(1), 45-61
  • GRAINGE, PAUL, 2009. Lost Logos: Channel 4 and the Branding of American Event Television'. In: ROBERTA E. PEARSON, ed., Reading Lost London: I. B. Tauris. 95-115
  • GRAINGE, P., 2008. Brand Hollywood: selling entertainment in a global media age Routledge.
  • PAUL GRAINGE, 2008. Selling Spectacular Sound: Dolby and the Unheard History of Technical Trademarks. In: JAY BECK AND TONY GRAJEDA, ed., Lowering the Boom: Critical Studies in Film Sound University of Illinois Press. 251-268
  • GRAINGE, P, JANCOVICH, M. and MONTEITH, S., 2007. Film Histories: An Introduction and Reader Edinburgh: Edinburgh University Press.
  • GRAINGE, PAUL, 2005. . In: HOLLOWAY, D. and BECK, J., eds., American Visual Cultures London: Continuum International Publishing. 249-256
  • GRAINGE, P.D., 2004. Screen. VOL 45(PART 4), 344-362
  • GRAINGE, P.D., 2004. . In: CAMPBELL, N., DAVIES, J. and MCKAY, G., eds., Issues in Americanisation and Culture Edinburgh: Edinburgh University Press.
  • GRAINGE, P.D., ed., 2003. Memory and Popular Film Manchester: Manchester University Press.
  • GRAINGE, P.D., 2003. Colouring the Past: Pleasantville and the Textuality of Media Memory. In: GRAINGE, P.D., ed., Memory and Popular Film Manchester: Manchester University Press. 202-219
  • GRAINGE, P.D., 2003. Introduction: Memory and Popular Film. In: GRAINGE, P.D., ed., Memory and Popular Film Manchester: Manchester University Press. 1-20
  • GRAINGE, P.D., 2002. Monochrome memories : nostalgia and style in retro America Westport, CT: Praeger Press.
  • GRAINGE, P.D., 2002. Remembering the `American century': Media memory and the Time 100 list International Journal of Cultural Studies. VOL 5(NUMB 2), 201-219
  • GRAINGE, P.D., 2001. GLOBAL MEDIA AND THE AMBIGUITIES OF RESONANT AMERICANISATION AMERICAN STUDIES INTERNATIONAL. VOL 39(PART 3), 4-24
  • GRAINGE, P.D., 2001. Screen. VOL 42(PART 2), 227-229
  • GRAINGE, P.D., 2001. Scope.
  • GRAINGE, P.D., 2000. JOURNAL OF AMERICAN AND COMPARATIVE CULTURES. VOL 23(NUMB 1), 27-34
  • GRAINGE, P., 2000. Advertising the Archive: Nostalgia and the (Post)National Imaginary American Studies. 41(2/3), 137-157
  • GRAINGE, P., 1999. Cultural Studies. 13(4), 621-638
  • GRAINGE, P., 1999. Journal of American Studies. 33(3), 383-392

Department of Cultural, Media and Visual Studies

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