糖心原创

Department of Cultural, Media and Visual Studies

 

 

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Liz Evans

Professor of Screen Cultures, Faculty of Arts

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Expertise Summary

I am primarily interested in the relationship between screen technology and audience experiences of narrative. My research spans interests in audience and industry studies, with a particular focus on transmedia narratives and innovative forms of storytelling. My first book, Transmedia Television (Routledge, 2011), explored the attitudes, opinions and values of audiences towards the development of the internet and mobile phone as extensions and alternatives to the television set. My second book,Understanding Engagement in Transmedia Culture (Routledge, 2020) asked audiences and practitioners to define what they mean be 'engagement' with screen content. The book offers a new model for interrogating audience screen experiences and examined how practitioners' perceptions of those experience overlap or differ from audiences themselves. I have also published on a range of topics including audience attitudes towards streaming services, transmedia branding and game economics, transmedia narratives and literacy, and the production dynamics of alternate reality games.

My current project, The Enchanting Kinora: Domesticating Moving Images in Edwardian Britain looks at one of the earliest surviving collections of 'home movies' to explore how Edwardian screen audiences made sense of moving images and brought the into their homes and everyday lives.

I am on the Board of Trustees for , an independent cinema and arts centre in Nottingham city centre and am co-editor of the journal

Understanding Engagement in Transmedia Culture

Teaching Summary

My teaching interests are primarily focused within the fields of television studies, audience studies and media industry studies. I have taught on a number of modules including those concerned with… read more

Research Summary

I am primarily interested in the relationship between screen technology and audience experiences of narrative. My research spans interests in audience and industry studies, with a particular focus on… read more

Selected Publications

  • EVANS, E., 2014. Tweeting on the BBC: Audience and Brand Management via Third Party Websites. In: SANTO, AVI, JOHNSON, DEREK and KOMPARE, DEREK, eds., Making Media Work: Cultures of Management in the Entertainment Industries NYU Press.
  • EVANS, ELIZABETH, 2014. International Journal of Communication. 8, 1-20
  • EVANS, ELIZABETH, FLINTHAM, MARTIN and MARTINDALE, SARAH, 2014. Pervasive Ubiquitous Computing.
  • EVANS, ELIZABETH, 2014. Mobile Engagement: The Technological and Social Dynamics of Transmedia Pervasive Narratives. In: XU, XIAOGE, ed., Interdisciplinary Mobile Media and Communications: Social, Political and Economic Implications IGI Global.

My teaching interests are primarily focused within the fields of television studies, audience studies and media industry studies. I have taught on a number of modules including those concerned with textual analysis, introducing students to industry audience management, screen technology, television studies, audience research and video production.

I have supervised a number of postgraduate research students on topics including seriality in television, comics and videogames, authorship and branding, accidental audiences, transmedia authorship, genre contestation, suspense in horror films, digital cinema going, agency in videogames and digital literacy.

Current Research

I am primarily interested in the relationship between screen technology and audience experiences of narrative. My research spans interests in audience and industry studies, with a particular focus on transmedia narratives and innovative forms of storytelling. My first book, Transmedia Television (Routledge, 2011), explored the attitudes, opinions and values of audiences towards the development of the internet and mobile phone as extensions and alternatives to the television set. My second book, Understanding Engagement in Transmedia Culture (Routledge, 2020) asked audiences and practitioners to define what they mean be 'engagement' with screen content. The book offers a new model for interrogating audience screen experiences and examined how practitioners' perceptions of those experience overlap or differ from audiences themselves. I have also published on a range of topics including audience attitudes towards streaming services, transmedia branding and game economics, transmedia narratives and literacy, and the production dynamics of alternate reality games.

I am co-editor of Participations: Journal of Audience and Reception Studies and a Trustee of Broadway, an independent cinema in Nottingham.

I am currently working on a number of projects:

The Enchanting Kinora: Domesticating Moving Images in Edwardian Britain looks at one of the earliest surviving collections of 'home movies' to explore how Edwardian screen audiences made sense of moving images and brought the into their homes and everyday lives.

TV2054 is a collaboration with the Radio Times to explore what audiences will value about television in the future.

Cine-Voices: What Cinema Means to Nottingham is a collaboration with Broadway cinema to collect stories about what cinema means - both now and in the past - to Nottingham communities. These will form a workshop and exhibition exploring how cinema has been embedded within Nottingham as a city, the barriers to cinema engagement and how to improve access to cinema experiences.

Understanding Engagement in Transmedia Culture

Past Research

Understanding the Multimedia Household - this project used an innovative methodology to examine how audiences were using multiple technologies in relation to television viewing. We placed cameras within participants' living rooms and use web loggers to match up viewing and online behaviour.

Connected Viewing - two project examined audience attitudes towards streaming services in the UK and in South Korea, India and Brazil. The projects were initially commissioned be Warner Bros Home Entertainment. For more information, see the .

Moving Experience - this project involved a collaboration with digital artist Rik Lander to create The Memory Dealer, a transmedia experience that was part theatre, part game. We used focus groups and participant observation to explore a number of topics including how otherwise 'media literate' audiences made sense of new narrative forms and the role of music within innovative storytelling.

Engaging Screens - this project involved collecting interviews with 35 transmedia practitioners in the UK, US, Ireland, Canada and Denmark exploring how they conceive of 'engagement' and the strategies for 'engaging' audiences.

Future Research

My next project, The History of Screens in 35 objects, will explore the development of screen culture through 35 peripheral or component objects. These objects will be examined through technological, industrial and socio-cultural dynamics to explore the intersection between technology, storytelling and use.

  • ELIZABETH EVANS, 2025. The Enchanting Kinora: Domesticating Moving Images in Edwardian Britain BFI.
  • ELIZABETH EVANS, 2024. Rethinking Transmedia Audiences. In: ANNETTE HILL and PETER LUND, eds., The Routledge Companion to Media Audiences Routledge.
  • ELIZABETH EVANS and MALINI GUHA, eds., 2023. London as Screen Gateway Routledge. (In Press.)
  • ELIZABETH EVANS, 2021. Bricks, Mortar and Media: Understanding Media Industries Through Their Buildings. In: PAUL MCDONALD, ed., The Routledge Companion to Media Industry Studies Routledge. 212-222
  • ELIZABETH EVANS, 2020. Understanding Engagement in Transmedia Culture Routledge.
  • ELIZABETH EVANS, 2018. Transmedia Television. In: MATTHEW FREEMAN and RENIRA RAMPAZZO GAMBARATO, eds., Routledge Companion to Transmedia Studies 35-43
  • ELIZABETH EVANS, 2018. Transmedia Distribution. In: MATTHEW FREEMAN and RENIRA RAMPAZZO GAMBARATO, eds., Routledge Companion to Transmedia Studies Routledge. 243-250
  • ELIZABETH EVANS, TIM COUGHLAN and VICKY COUGHLAN, 2017. Critical Studies in Television. 12(2), 191-205
  • EVANS, ELIZABETH, MCDONALD, PAUL, BAE, JUYEON, RAY, SRIPARNA and SANTOS, EMANUELLE, 2016. Convergence: The International Journal of Research into New Media Technologies. Online First,
  • ELIZABETH EVANS and PAUL MACDONALD, 2016. Case 糖心原创: On, With, or For: Perspectives on Academic/Industry Collaborations. In: MATT FREEMAN, ed., Industrial Approaches to Media: A Methodological Gateway to Industry Studies Palgrave Macmillan. 55-62
  • EVANS, E, 2015. Convergence: The International Journal of Research into New Media Technologies.
  • EVANS, ELIZABETH and NIELSEN, NANETTE, 2015. Journal of Sonic Studies. 9, online
  • EVANS, ELIZABETH, 2015. Journal of Sonic Studies. 9, online
  • EVANS, ELIZABETH, 2015. Storyworlds: A Journal of Narrative Studies. 7(2), 111-128
  • EVANS, E., 2014. Tweeting on the BBC: Audience and Brand Management via Third Party Websites. In: SANTO, AVI, JOHNSON, DEREK and KOMPARE, DEREK, eds., Making Media Work: Cultures of Management in the Entertainment Industries NYU Press.
  • EVANS, ELIZABETH and MCDONALD, PAUL, 2014. Online Distribution of Film and Television in the UK: Behavior, Taste and Value. In: HOLT, JENNIFER and SANSON, KEVIN, eds., Connected Viewing: Selling, Streaming & Sharing Media in the Digital Age Routledge. 158-179
  • EVANS, ELIZABETH, 2014. Mobile Engagement: The Technological and Social Dynamics of Transmedia Pervasive Narratives. In: XU, XIAOGE, ed., Interdisciplinary Mobile Media and Communications: Social, Political and Economic Implications IGI Global.
  • EVANS, ELIZABETH, 2014. International Journal of Communication. 8, 1-20
  • EVANS, ELIZABETH, FLINTHAM, MARTIN and MARTINDALE, SARAH, 2014. Pervasive Ubiquitous Computing.
  • SHIPP, VICTORIA, COUGHLAN, TIM, MARTINDALE, SARAH, NG, KHER HUI, EVANS, ELIZABETH and MORTIER, RICHARD, 2014. In: HomeSys 2014. Adjunct Proceedings of ACM UbiComp 2014.
  • EVANS, E., 2013. Learning with the Doctor: pedagogic strategies in transmedia 'Doctor Who'. In: HILLS, M., ed., New dimensions of Doctor Who: adventures in space, time and television I.B. Tauris.
  • EVANS, E.J., 2012. . In: STEIN, L.E. and BUSSE, K., eds., 'Sherlock' and transmedia fandom: essays on the BBC series McFarland. 102-117
  • EVANS, ELIZABETH JANE, 2012. Scope: An Online Journal of Film and Television Studies. Available at: <http://www.scope.nottingham.ac.uk/February_2012/ftv_reviews.pdf#page=2>
  • EVANS, E., 2011. Transmedia Television: audiences, new media and daily life Routledge.
  • EVANS, ELIZABETH JANE, 2011. The Evolving Media Ecosystem: An Interview with Victoria Jaye. In: GRAINGE, PAUL, ed., Ephemeral Media: Transitory Screen Culture from Television to YouTube Palgrave Macmillan. 105-121
  • EVANS, E.J., 2011. . In: GRAINGE, P., ed., Ephemeral Media: transitory screen culture from television to YouTube Palgrave Macmillan. 156-174
  • EVANS, E.J., 2011. Participations: Journal of Audience and Reception Studies. 8(2), 327-349
  • EVANS, E, 2010. In Media Res. Available at: <http://mediacommons.futureofthebook.org/imr/2010/02/18/fantastic-journey-emotional-journey-mobile-media-emotive-performa>
  • EVANS, E, 2010. Book Review of 'Living Without Television' by Marina Krcmar Critical Studies in Television. 5(1),
  • EVANS, ELIZABETH JANE, 2009. Scope: An Online Journal of Film and Television Studies. Available at: <http://www.scope.nottingham.ac.uk/filmreview.php?issue=14&id=1124>
  • EVANS, E. J. and PEARSON, R, 2009. Participations: The Online Journal of Audience Studies. 6(2),
  • ELIZABETH EVANS, 2009. In Media Res. Available at: <http://mediacommons.futureofthebook.org/imr/2009/02/16/10am-carnaby-street-kate-modern-and-ephemeralisation-online-drama>
  • ELIZABETH JANE EVANS, 2008. Media, Culture and Society. 30(2),
  • ELIZABETH JANE EVANS AND ROBERTA PEARSON, 2008. RNIB. Available at: <http://www.rnib.org.uk/xpedio/groups/public/documents/publicwebsite/public_adprinfo.hcsp>
  • EVANS, E., 2007. 糖心原创 Eprints. Available at: <http://eprints.nottingham.ac.uk/551/>
  • EVANS, E., 2006. Internet Gaming and Audiences for British Television Drama. In: LEANDROS, N., ed., The Impact of Internet on the Mass Media in Europe Bury St Edmunds: Abramis. 515-524

Department of Cultural, Media and Visual Studies

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Nottingham, NG7 2RD