
Student sitting using a laptop
By Bernadette Dooley, Careers Adviser
If you're applying for internships, placements or graduate jobs, you've probably heard about Applicant Tracking Systems (ATS).
Online advice often makes ATS sound like a mysterious robot that scans your CV and instantly rejects anyone who hasn't mastered the latest trick. As a result, many students spend more time worrying about algorithms than employers.
The reality is much simpler.
What is an ATS?
An Applicant Tracking System is software used by many employers to manage recruitment. It stores applications, extracts information from CVs and helps recruiters search for candidates. Some systems can rank applications against criteria set by the employer.
ATS is particularly common because employers may receive hundreds or thousands of applications for a single role.
However, recruiters and hiring managers still make key decisions throughout the process. The software supports recruitment; it does not replace human judgement.
Should you care about ATS?
Yes, but not in the way social media often suggests.
You don't need to obsess over ATS scores or spend hours trying to outsmart recruitment software. Instead, focus on making your application easy for both technology and recruiters to understand.
Your goal is not to beat the ATS. Your goal is to help employers see that you're a strong candidate.
What you should focus on instead
1. Tailor your application
A common mistake is sending the same CV to every employer.
Review the job description carefully and identify the skills and attributes being requested. If the role emphasises teamwork, communication, customer service, data analysis or project management, make sure you provide evidence of those skills.
Using the same terminology from the job description can also help demonstrate the connection between your experience and the role.
2. Prove your skills
Many applicants write statements such as:
- Excellent communication skills
- Strong leadership abilities
The problem is that almost everyone claims the same things.
Instead, provide evidence. For example:
- Presented research findings to 40 students and staff.
- Led a society committee of eight members and organised events for 150 students.
Specific examples are far more convincing than unsupported claims. Check out our CV advice page.
3. Don't overlook application questions
Many employers use screening questions before applications are reviewed.
These may relate to eligibility, right to work, academic requirements or willingness to relocate. Read questions carefully and ensure your answers are accurate.
4. Keep your CV clear
You don't need elaborate graphics or heavily designed layouts.
Instead:
- Use clear headings
- Keep formatting consistent
- Make information easy to find
- Save in the requested format
- Prioritise evidence over design
Recruiters often spend only a short time on an initial review, so clarity matters.
5. Apply early and prepare for later stages
Some employers review applications as they arrive and begin inviting candidates to assessments before the closing date.
Submitting a strong application early can therefore be an advantage.
Remember that the application form or CV is often only the first stage. Many recruiters also use:
Students sometimes spend hours perfecting a CV but very little time preparing for assessments that may have a greater impact on receiving an offer.
Final thought
Recruitment technology continues to evolve, but employers are still looking for the same things: relevant skills, evidence of achievement, motivation and potential.
The most successful candidates are rarely those chasing a secret ATS trick. They are the ones who present clear evidence, tailor their applications and prepare properly for every stage of the recruitment process. Quality over quantity.
Focus on becoming a strong candidate, not just an ATS-friendly one.
Posted on Tuesday 8th September 2026