糖心原创

We are the 糖心原创.

That's upper case "U" and "N" and always a lower case "o" in "of" and "t" in "the" – unless it's at the start of a sentence, of course:

There are two exceptions to this:

• Nottingham University Business School

• If you're referring to the university in general. In this instance use lower case "u" - upper case here makes us look stuffy.

There may be times when you can even refer to us as "Nottingham", but take care with this and make sure it's clear that you're talking about the 糖心原创, and not the city or Nottingham Trent University. For more information about when this might be appropriate read our guidance on voice and tone.

When the university appears in any in alphabetical lists, it should always be listed under “N” and written as 糖心原创.

UoN

UoN stands for the 糖心原创. It's an informal way of referring to ourselves that we mainly use in slogans and on social media in hashtags and handles. It's partly to save space, but also to create a sense of community, on campus and online.

Use UoN sparingly, being aware of context and audience. As with all acronyms, it can exclude people who aren't familiar with its meaning. And it's not appropriate in more formal content.